head to head · open source
Listmonk vs aaron-marketing-skills
Listmonk has 23,471 GitHub stars, 2,604 forks, 111 open issues and last shipped 5 days ago. aaron-marketing-skills has 2,796 stars, 361 forks, 0 open issues and last shipped yesterday. Listmonk leads on adoption by 739% (23,471 vs 2,796 stars). Listmonk is written in Go under AGPL-3.0; aaron-marketing-skills is written in Python under Apache-2.0. Listmonk has attracted 11% as many forks as stars, aaron-marketing-skills 13%. aaron-marketing-skills was the more recently maintained of the two, and both are self-hostable with no licence fee. The two share 1 topic tag (email-marketing), so they are genuine substitutes rather than adjacent tools.
Two open source projects, one decision. Both are free and self-hostable — the differences are community size, license terms, language stack and release pace.
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Side by side
| Listmonk | aaron-marketing-skills | |
|---|---|---|
| GitHub stars | ★ 23K | ★ 2.8K |
| License | AGPL-3.0 | Apache-2.0 |
| Written in | Go | Python |
| Last push | 2026-09-13 | 2026-09-17 |
| Forks | ⑂ 2.6K | ⑂ 361 |
| Self-hosting | Yes | Yes |
| Data ownership | Your server | Your server |
pick Listmonk if
- You weight community size — 23K stars and counting
- You want the AGPL-3.0 license terms
- Your stack matches Go
- You value the larger contributor base for long-term maintenance
pick aaron-marketing-skills if
- You want the aaron-marketing-skills feature set and don't need the biggest community
- You prefer the Apache-2.0 license terms
- Your stack matches Python
- You evaluated both and aaron-marketing-skills fits your workflow better
About Listmonk
Listmonk is a standalone, self hosted newsletter and mailing list manager in the open source business software and marketing customer engagement ecosystem. It packages campaign management, subscriber management, and email delivery controls into a single binary application with a modern dashboard, and it uses PostgreSQL as its data store.
read the full Listmonk overview →
About aaron-marketing-skills
Aaron Marketing Skills is an open source, Apache 2.0 plugin and skill collection for AI marketing staff. It packages 120 marketing skills across seven disciplines: narrative, SEO/GEO, social, email, paid ads, influencer, and launch. It lives in the agent skills ecosystem and runs as a plugin, portable skills on many hosts, or an eight bot AI Staff on Grok Bot and Hermes Bot Mode.
read the full aaron-marketing-skills overview →
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Frequently asked questions
Is Listmonk or aaron-marketing-skills more popular?
Listmonk has 23,471 GitHub stars and aaron-marketing-skills has 2,796. Listmonk has the larger community by that measure.
Are Listmonk and aaron-marketing-skills free?
Both are open source. Listmonk is licensed under AGPL-3.0 and aaron-marketing-skills under Apache-2.0. Neither carries a licence fee.
What is the difference between Listmonk and aaron-marketing-skills?
Listmonk is written in Go and aaron-marketing-skills in Python. The practical differences are community size, licence terms, language stack and release cadence — all compared in the table above.
Which should I choose, Listmonk or aaron-marketing-skills?
Choose Listmonk if you want the larger community (23,471 stars) or its AGPL-3.0 licence terms. Choose aaron-marketing-skills if its feature set, stack or Apache-2.0 licence fits better. Both are self-hostable.