head to head · open source
marketingskills vs Shlink
marketingskills has 58,064 GitHub stars, 8,533 forks, 154 open issues and last shipped 3 days ago. Shlink has 5,402 stars, 445 forks, 22 open issues and last shipped yesterday. marketingskills leads on adoption by 975% (58,064 vs 5,402 stars). marketingskills is written in JavaScript under MIT; Shlink is written in PHP under MIT. marketingskills has attracted 15% as many forks as stars, Shlink 8%. Shlink was the more recently maintained of the two, and both are self-hostable with no licence fee.
Two open source projects, one decision. Both are free and self-hostable — the differences are community size, license terms, language stack and release pace.
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Side by side
| marketingskills | Shlink | |
|---|---|---|
| GitHub stars | ★ 58K | ★ 5.4K |
| License | MIT | MIT |
| Written in | JavaScript | PHP |
| Last push | 2026-10-31 | 2026-11-02 |
| Forks | ⑂ 8.5K | ⑂ 445 |
| Self-hosting | Yes | Yes |
| Data ownership | Your server | Your server |
pick marketingskills if
- You weight community size — 58K stars and counting
- You want the MIT license terms
- Your stack matches JavaScript
- You value the larger contributor base for long-term maintenance
pick Shlink if
- You want the Shlink feature set and don't need the biggest community
- You prefer the MIT license terms
- Your stack matches PHP
- You evaluated both and Shlink fits your workflow better
About marketingskills
Marketing Skills for AI Agents A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec. Built by Corey Haines. Need hands on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for…
read the full marketingskills overview →
About Shlink
A PHP based self hosted URL shortener that can be used to serve shortened URLs under your own domain. Table of Contents Full documentation Docker image Self hosted Download Configure Using shlink Contributing Full documentation This document contains the very basics to get started with Shlink. If you want to learn everything you can do with it, visit the full searchable documentation. Docker image You can learn how to use the official docker image by reading the docs. The idea is that you can just generate a container using the image and provide the custom config via env vars. Self hosted First, make sure the…
read the full Shlink overview →
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Frequently asked questions
Is marketingskills or Shlink more popular?
marketingskills has 58,064 GitHub stars and Shlink has 5,402. marketingskills has the larger community by that measure.
Are marketingskills and Shlink free?
Both are open source. marketingskills is licensed under MIT and Shlink under MIT. Neither carries a licence fee.
What is the difference between marketingskills and Shlink?
marketingskills is written in JavaScript and Shlink in PHP. The practical differences are community size, licence terms, language stack and release cadence — all compared in the table above.
Which should I choose, marketingskills or Shlink?
Choose marketingskills if you want the larger community (58,064 stars) or its MIT licence terms. Choose Shlink if its feature set, stack or MIT licence fits better. Both are self-hostable.