head to head · open source
marketingskills vs dbt
marketingskills has 54,784 GitHub stars, 8,115 forks, 154 open issues and last shipped yesterday. dbt has 14,020 stars, 2,622 forks, 1,534 open issues and last shipped today. marketingskills leads on adoption by 291% (54,784 vs 14,020 stars). marketingskills is written in JavaScript under MIT; dbt is written in Rust under Apache-2.0. marketingskills has attracted 15% as many forks as stars, dbt 19%. dbt was the more recently maintained of the two, and both are self-hostable with no licence fee.
Two open source projects, one decision. Both are free and self-hostable — the differences are community size, license terms, language stack and release pace.
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Side by side
| marketingskills | dbt | |
|---|---|---|
| GitHub stars | ★ 55K | ★ 14K |
| License | MIT | Apache-2.0 |
| Written in | JavaScript | Rust |
| Last push | 2026-10-14 | 2026-10-15 |
| Forks | ⑂ 8.1K | ⑂ 2.6K |
| Self-hosting | Yes | Yes |
| Data ownership | Your server | Your server |
pick marketingskills if
- You weight community size — 55K stars and counting
- You want the MIT license terms
- Your stack matches JavaScript
- You value the larger contributor base for long-term maintenance
pick dbt if
- You want the dbt feature set and don't need the biggest community
- You prefer the Apache-2.0 license terms
- Your stack matches Rust
- You evaluated both and dbt fits your workflow better
About marketingskills
marketingskills is a free, MIT licensed collection of marketing skills for Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec, aimed at technical marketers and founders who want AI coding agents to handle conversion optimization, copywriting, SEO, analytics, and growth engineering.
read the full marketingskills overview →
About dbt
dbt is an open source data transformation framework that lets data analysts and engineers transform their data using the same practices software engineers use to build applications, and it is aimed at analytics teams that model data inside a warehouse.
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Frequently asked questions
Is marketingskills or dbt more popular?
marketingskills has 54,784 GitHub stars and dbt has 14,020. marketingskills has the larger community by that measure.
Are marketingskills and dbt free?
Both are open source. marketingskills is licensed under MIT and dbt under Apache-2.0. Neither carries a licence fee.
What is the difference between marketingskills and dbt?
marketingskills is written in JavaScript and dbt in Rust. The practical differences are community size, licence terms, language stack and release cadence — all compared in the table above.
Which should I choose, marketingskills or dbt?
Choose marketingskills if you want the larger community (54,784 stars) or its MIT licence terms. Choose dbt if its feature set, stack or Apache-2.0 licence fits better. Both are self-hostable.