[opensourcedex]

Mautic is a free, open source marketing & customer engagement project written in PHP and released under a custom open-source licence. It has 10,525 GitHub stars, 3,448 forks and 193 open issues, and was last pushed 9 hours ago. On this registry it ranks #14 of 50 tracked projects in Marketing & Customer Engagement, and is listed as an open source replacement for 2 paid products, with 5 head-to-head comparisons available. It gained 31 stars over the last 6 tracked days.

What is Mautic?

What it is

Mautic is open source marketing automation software written in PHP. It lives in the PHP open-source marketing automation ecosystem and positions itself as an alternative to Mailchimp and SendGrid. It targets businesses and organizations that need campaign delivery, audience segmentation, email marketing, multi-channel messaging, and direct control over marketing data.

Mautic addresses reliance on third-party software-as-a-service marketing platforms. The README says marketing automation has historically been difficult to implement within organisations, and it offers a self-hosted path where users can run the software on their own infrastructure, use their own database, own their data, and avoid vendor lock-in.

Key capabilities

  • Supports email marketing and email marketing automation for campaign workflows.
  • Provides multi-channel marketing without extra costs, as described in the README.
  • Offers unlimited segmentation and automation for audience and campaign logic.
  • Allows customizable frontend and backend behavior.
  • Enables users to create integrations for their own marketing stack.
  • Supports self-hosting so organizations can run marketing automation without a third-party SaaS platform.
  • Provides open-source code that can be modified or switched at will.

Who uses it and how

  • Businesses and organizations use Mautic to deliver integrated marketing campaigns while keeping campaign data on their own systems.
  • Marketing teams use segmentation and automation to manage audience groups and campaign behavior.
  • Developers and technical teams use the GitHub source for local development and testing, while production use is recommended through Composer or the pre-packaged download.
  • Organizations that need deeper control than a hosted marketing tool use Mautic to modify the product and build custom integrations.
  • Contributors use the repository to improve the software through easy-to-fix bugs, testing pull requests, and low or no-code tasks.

Getting started

Typical methods mentioned are requesting a hosted trial, installing the pre-packaged production download from mautic.org, using Composer for a production-oriented install, or using the GitHub source with command-line tools; DDEV can start the repository when its configuration is present.

When to use it — and when not to

Mautic is suitable when an organization wants a self-hosted open alternative to Mailchimp or SendGrid and can operate the PHP, Composer, database, and release-update requirements described by the project. It is less suitable for teams that want a fully managed service with minimal operational responsibility. The README warns that the GitHub version is intended for development and testing, requires command-line work, may need manual updates if the source or database schema gets out of sync, and that code outside a tagged release is alpha and may cause bugs, unexpected results, data corruption, or loss.

project readme (upstream, from github) — read inline

Mautic

Open Source Marketing Automation Software.
🌐 mautic.org

DPG Badge

Request a trial · Self-host/download · Community channels

Codecov Best Practices All Contributors

⭐ Like what we're doing? Give us a star ⬆️

🗒️ About Mautic

Mautic is the world’s largest open source marketing automation project. We empower businesses and organizations to deliver fully integrated marketing campaigns by providing powerful, world-class open source marketing automation software supported by a thriving, worldwide community of passionate contributors.

Our vision is to be the most privacy-focused, accessible and extendable marketing automation product on the market, giving everyone the power to understand, manage and grow their business or organization while respecting and safeguarding the privacy of their end users.

In short: Mautic is the most privacy-focused, accessible and extendable marketing automation product on the market.

✨ Benefits over regular marketing automation tools

  • 🌐 It's open source - use it for free, no strings attached
  • 🏠 Don't rely on third-party SaaS, run your own marketing automation
  • 🗄️ Use your own database and own your data
  • 🔓 No vendor lock-in - switch or modify at will
  • 🔧 Create any integration you need
  • ⚡ Build stronger campaigns, without feature limitations
  • 🛠️ Both frontend and backend are 100% customizable
  • 📡 Multi-channel marketing without extra costs
  • 📊 Unlimited segmentation and automation

Stay up to date about initiatives, releases and strategy via our [blog][mautic-blog].

Marketing automation has historically been difficult to implement within organisations. The Mautic Community is an example of open source at its best, offering great software and a vibrant and caring community in which to learn and share knowledge.

Open source means more than open code. Open source provides equality for all and a chance for everyone to improve.

Get Involved Quickly

Calling all potential contributors to open source! Get started quickly and show us what you’re made of.

  • 🐛 [Easy-to-fix bugs][t1-issues]
  • 🧪 [Best pull requests for testing][best-pulls]
  • 🌟[Low and no-code tasks][low-no-code]

If you have questions, check how to contribute.

Using Mautic

☁️ Deploy instantly with our Trials

[Request a trial][mautic-trials] filling up a form to deploy in minutes and test Mautic now.

🚀 Self-host completely free, forever

Please check the latest supported versions on the [Mautic Releases][mautic-releases] page.

The GitHub version is recommended for both development and testing. The production package (including all libraries) is available at [mautic.org/download][download-mautic].

Check out the [requirements for installation][requirements] and [supported versions][supported-versions].

Installation

[!WARNING] Install from GitHub only if you are comfortable using the command line and are working locally. You'll be required to use various CLI commands to get Mautic working and keep it working. If the source/database schema gets out of sync with Mautic releases, the release updater may not work and will require manual updates. For production, we recommend installing with Composer, or using the pre-packaged Mautic which is available at [mautic.org/download][download-mautic]. Also note that source code outside of a [tagged release][tagged-release] should be considered ‘alpha’. It may contain bugs, cause unexpected results, data corruption or loss, and is not recommended for use in a production environment. Use at your own risk.

How to install Mautic

You must already have [Composer][composer] available on your computer because this is a development release and you'll need Composer to download the vendor packages.

Also note that if you have DDEV installed, you can run 'ddev start' as a DDEV project’s configuration is present in the repo. This will kick off the Mautic first-run process which will automatically install dependencies and configure Mautic for use. ✨ 🚀 Read more [here][ddev-mautic]

We recommend installing via Composer following the documentation at the [command line][install-mautic-composer].

If you must install from the zip file, it's a three-step process:

  1. [Download the repository zip][download-zip] then extract the zip to your web root, or pull it in through Composer at the .
  2. Run the composer install command to install the required packages.
  3. Open your browser and complete the installation through the web installer.

You must already have [Composer][composer] available on your computer because this is a development release and you'll need Composer to download the vendor packages.

Also note that if you have DDEV installed, you can run 'ddev config' followed by 'ddev start'. This will kick off the Mautic first-run process which will automatically install dependencies and configure Mautic for use. ✨ 🚀 Read more [here][ddev-mautic]

🚨 Need help?

There are lots of good conversations and resources in our Forums. If you're struggling with something, chances are, someone's already solved what you're up against. :point_down:

🙋 Contribution

Alt

Thank you for your desire to develop Mautic together!

❤️ This project and everyone involved in it is governed by the Code of Conduct.

🧑‍💻 Check out our [contributing guide][contributing-md] and [Contributing Code][contribute-developer] to learn about asking questions, creating issues, or submitting pull requests.

🫢 For security findings, please fill this form and refer to our security guide for more information.

🤝 Follow us on Github, [Twitter][twitter], [Facebook][facebook] and our [Slack][slack] channel.

Thanks goes to these wonderful people (emoji key):

Dennis Ameling
Dennis Ameling
💻 📓		 readme truncated — read the full docs on github

Frequently asked questions

Is Mautic free to use?

Mautic is open source. There is no licence fee and no seat count — you can self-host it or, where the project offers one, pay a vendor for a managed version instead.

What does Mautic do?

Open source marketing automation for everyone

What is Mautic written in?

Mautic is primarily written in PHP. Its source is publicly available at https://github.com/mautic/mautic, and it has 10,525 GitHub stars.

What is a good open source alternative to Mailchimp?

Mautic is one of the open source options listed as an alternative to Mailchimp, SendGrid. Compare licences, stars and activity side by side on the Mautic profile.