replacing Google Analytics
Open Source Google Analytics Alternatives
Web analytics service — Google Analytics pricing: Free / $50K+/yr for GA360. Below: 3 free,
self-hostable open source projects that cover the same ground, ranked by real GitHub adoption.
There are 3 open source Google Analytics alternatives tracked on this registry, against Google Analytics pricing of Free / $50K+/yr for GA360. The most-adopted is Umami with 38,885 GitHub stars under MIT, written in TypeScript. Together the set has 89,881 stars across 3 languages and 3 licences. All 3 are free to self-host with no licence fee, and 3 of 3 received a commit in the last 90 days. 3 head-to-head Google Analytics comparisons are available.
GA360 pricing requires a custom contract. Data sampling kicks in on high-traffic properties. GA4's event model broke every historical dashboard. Your traffic data — the most sensitive business signal — lives on Google's servers.
Our top 3 Google Analytics alternatives
Umami is a TypeScript analytics platform released under the MIT licence. It collects traffic, campaigns, behavior, conversions and revenue in one place, and it states plainly that it uses no cookies and performs no surveillance. It ships in two shapes: a self-hosted application that an operator runs against their own PostgreSQL database, and a cloud offering reachable from the project homepage at umami.is. The repository carries 38,878 stars and 8,051 forks, which places it among the more widely adopted projects in the Data & Analytics / Web & Product Analytics category, and it sits alongside the web-analytics, product-analytics, audience-segmentation, cohort-analysis and user-journey topics its maintainers tag it with.
MIT · TypeScript · Google Analytics vs Umami →
Plausible Analytics is an open source web analytics application written in Elixir, built on Phoenix, with PostgreSQL and ClickHouse named in its topic list as the supporting data stores. It sits in the web and product analytics ecosystem, alongside the tracking-script-plus-dashboard model that has dominated the field for years. The project measures traffic rather than individuals: no personal data and no IP addresses are stored, and no cookies or persistent identifiers are used. It is made and hosted in the EU and is fully compliant with GDPR, CCPA and PECR.
AGPL-3.0 · Elixir · Google Analytics vs Plausible →
Matomo is an open-source digital analytics platform for websites and apps, formerly known as Piwik. It lives in the PHP and MySQL web analytics ecosystem, and the provided description positions it as an open alternative to Google Analytics and Amplitude. The project lets an organization collect, visualise, and analyse visitor data from its own digital properties.
GPL-3.0 · PHP · Google Analytics vs Matomo →
last updated nightly · ranking method: github stars, live-tracked
Frequently asked questions
What is the best open source alternative to Google Analytics?
Umami is the most-starred open source alternative to Google Analytics in this registry, with 38,885 GitHub stars. 3 alternatives are compared here in total.
Are there free alternatives to Google Analytics?
Yes. Every project listed on this page is open source and free to self-host — there is no licence fee. Some projects also sell a managed hosted version, but the self-hosted path costs nothing.
What should I look at when replacing Google Analytics?
Compare licence terms, community size (stars), primary language and release activity. A fast-moving project with a compatible licence and an active maintainer base matters more than raw star count when you are committing to a migration.