head to head
Google Analytics vs Umami
Umami is the open source alternative to Google Analytics — web analytics service. Here is the honest comparison.
Yes — Umami is a viable free replacement for Google Analytics. Umami is open source under MIT, written in TypeScript, with 38,885 GitHub stars, 8,053 forks and 127 open issues; it was last pushed 10 hours ago. Google Analytics costs from $50, while self-hosting Umami carries no licence fee — the trade is your operational time instead of a subscription. 2 other open source Google Analytics alternatives are tracked here, led by Plausible at 29,116 stars. Umami ranks #1 of 3 tracked open source Google Analytics alternatives by stars. The tracked set, by adoption: Plausible (29,116 stars), Matomo (21,880 stars). Replacement criteria on this page: 4 reasons to move to Umami and 3 reasons to stay on Google Analytics.
choose Umami if
- Your Google Analytics bill is growing with seats or usage
- You need your data in a format and server you control
- Your compliance posture requires auditing the code that touches sensitive data
- You have (or can rent) a server and basic Docker comfort
stick with Google Analytics if
- You need the polished onboarding and support SLAs of a commercial vendor
- Your team has zero capacity to operate software, even self-hosted-simple
- You depend on a Google Analytics integration ecosystem that the OSS alternatives have not replicated
Side by side
| Umami (open source) | Google Analytics | |
|---|---|---|
| Price | Free (self-hosted) | Free / $50K+/yr for GA360 |
| License | MIT | Proprietary |
| Source code | Public, auditable | Closed |
| Self-hosting | Yes — umami-software/umami | Cloud only |
| Data ownership | Your server, your format | Vendor's cloud |
| Community | ★ 39K · ⑂ 8.1K | — |
| Built with | TypeScript | — |
Why people look for a Google Analytics alternative
About Umami
Umami is a privacy first, open source web and product analytics platform that gives site owners and product teams traffic, campaign, behavior, conversion and revenue reporting without cookies or surveillance, run either self hosted or in the cloud.
read the full Umami overview →
Other open source alternatives to Google Analytics
last updated nightly · ranking method: github stars, live-tracked
Frequently asked questions
Is Umami a good replacement for Google Analytics?
Umami is an open source alternative to Google Analytics (Web analytics service). It is written in TypeScript and licensed under MIT, with 38,885 GitHub stars.
Is Umami free compared to Google Analytics?
Yes. Umami is open source — there is no licence fee, and you can self-host it. Google Analytics is typically a paid subscription, so the trade-off is licence cost against the operational work of running it yourself.
How do I migrate from Google Analytics to Umami?
Migration effort depends on the data formats involved. Check Umami's documentation for import options, and compare the feature table above to confirm the capabilities you depend on are covered before switching.