head to head
Amplitude vs Matomo
Matomo is the open source alternative to Amplitude — product analytics platform. Here is the honest comparison.
Yes — Matomo is a viable free replacement for Amplitude. Matomo is open source under GPL-3.0, written in PHP, with 21,880 GitHub stars, 2,896 forks and 2,578 open issues; it was last pushed 8 hours ago. Amplitude is priced Free / custom pricing, while self-hosting Matomo carries no licence fee — the trade is your operational time instead of a subscription. 1 other open source Amplitude alternative is tracked here, led by PostHog at 39,835 stars. Matomo ranks #2 of 2 tracked open source Amplitude alternatives by stars. The tracked set, by adoption: PostHog (39,835 stars). Replacement criteria on this page: 4 reasons to move to Matomo and 3 reasons to stay on Amplitude.
choose Matomo if
- Your Amplitude bill is growing with seats or usage
- You need your data in a format and server you control
- Your compliance posture requires auditing the code that touches sensitive data
- You have (or can rent) a server and basic Docker comfort
stick with Amplitude if
- You need the polished onboarding and support SLAs of a commercial vendor
- Your team has zero capacity to operate software, even self-hosted-simple
- You depend on a Amplitude integration ecosystem that the OSS alternatives have not replicated
Side by side
| Matomo (open source) | Amplitude | |
|---|---|---|
| Price | Free (self-hosted) | Free / custom pricing |
| License | GPL-3.0 | Proprietary |
| Source code | Public, auditable | Closed |
| Self-hosting | Yes — matomo-org/matomo | Cloud only |
| Data ownership | Your server, your format | Vendor's cloud |
| Community | ★ 22K · ⑂ 2.9K | — |
| Built with | PHP | — |
Why people look for a Amplitude alternative
About Matomo
Matomo is an open source digital analytics platform for websites and apps, formerly known as Piwik. It lives in the PHP and MySQL web analytics ecosystem, and the provided description positions it as an open alternative to Google Analytics and Amplitude. The project lets an organization collect, visualise, and analyse visitor data from its own digital properties.
read the full Matomo overview →
Other open source alternatives to Amplitude
last updated nightly · ranking method: github stars, live-tracked
Frequently asked questions
Is Matomo a good replacement for Amplitude?
Matomo is an open source alternative to Amplitude (Product analytics platform). It is written in PHP and licensed under GPL-3.0, with 21,880 GitHub stars.
Is Matomo free compared to Amplitude?
Yes. Matomo is open source — there is no licence fee, and you can self-host it. Amplitude is typically a paid subscription, so the trade-off is licence cost against the operational work of running it yourself.
How do I migrate from Amplitude to Matomo?
Migration effort depends on the data formats involved. Check Matomo's documentation for import options, and compare the feature table above to confirm the capabilities you depend on are covered before switching.