ai-business-skills
Fullstack marketing skills cho AI agent — 144 skills bilingual (VN + Global).
Vietnamese-first + Global (US/EU/SEA/LATAM) | Over Powers Agency
v3.6.0 — Bilingual Role SOP: 33 skill Global mirror hoàn tất parity cho 4 vai trò. Cộng v3.5.0 (33 skill VN + kho
knowledge/+ agentdesign-producer+ 4 workflow vòng lặp). Zero breaking changes. Changelog
🧭 System map — read this first
ai-business-skills turns one marketing request into a routed workflow: context first, then the right skill cluster, then an agent/workflow when the job spans multiple steps.
flowchart LR
UserRequest["User asks a marketing task"] --> Context["Foundation context<br/>.agents/*.md"]
Context --> ModeRouter{"VN or Global?"}
ModeRouter --> VN["VN cluster<br/>74 skills"]
ModeRouter --> Global["Global cluster<br/>69 skills"]
VN --> Agents["6 universal agents"]
Global --> Agents
Agents --> Workflows["19 multi-skill workflows"]
Workflows --> Output["Plan, copy, brief,<br/>report, SOP, dashboard"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
classDef system fill:#64748b,stroke:#334155,color:#fff
classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
classDef db fill:#10b981,stroke:#047857,color:#fff
class UserRequest user
class Context,ModeRouter system
class VN,Global db
class Agents cmsdev
class Workflows,Output admin
| Layer | What it gives you | Start here |
|---|---|---|
| Context | Product, audience, positioning, proof, objections | product-marketing-context |
| Skills | Single jobs like plan, copy, SEO, report, offer, SOP | skills/vi/ or skills/en/ |
| Agents | Role-based routing for strategy, content, design, performance, channels, personal brand | agents/ |
| Workflows | Multi-step campaigns and recurring operating loops | workflows/ |
| Knowledge | Foundation thinking to upload into role-based AI projects | knowledge/ |
| OS | Brand Hub, second brain, data loop, governance | 34-ai-marketing-os |
Pick the right entry point
flowchart TD
Start["What do you need?"] --> Strategy{"Strategy or offer?"}
Start --> Content{"Content or creative?"}
Start --> Data{"Audit or data?"}
Start --> Ops{"Channel or ops?"}
Start --> Brand{"Personal brand?"}
Start --> OS{"AI marketing system?"}
Strategy --> S00["00 plan<br/>10 reverse KPI<br/>31 offer design"]
Content --> S01["01 calendar<br/>04 video script<br/>05 ad copy<br/>30 design master"]
Data --> S03["03 performance eval<br/>13 data analysis<br/>21 ads audit<br/>32 SEO growth"]
Ops --> S11["11 channel setup<br/>12 landing brief<br/>14 email<br/>33 B2B lead gen"]
Brand --> S22["22 context<br/>23 strategy<br/>24 AI avatar<br/>27 monetize"]
OS --> S34["34 AI Marketing OS<br/>Brand Hub + agents + SOPs"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
classDef system fill:#64748b,stroke:#334155,color:#fff
classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
classDef db fill:#10b981,stroke:#047857,color:#fff
class Start user
class Strategy,Content,Data,Ops,Brand,OS system
class S00,S01,S03,S11,S22,S34 cmsdev
⚡ Quick start (30 giây)
git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global # 144 skills -> ~/.claude/skills/marketing/
Windows:
.\install.ps1 -Global
Test ngay trong Claude Code:
"Lập kế hoạch marketing cho khóa AI Kiếm Tiền — target 100 học viên đầu tiên trong 30 ngày"
→ Skill 00-ke-hoach-mkt tự kích hoạt, output file .md chi tiết với benchmark VN 2025-2026, KPI 3 kịch bản, budget allocation, weekly timeline, risk matrix.
🎯 Khi nào dùng ai-business-skills?
✅ Lập kế hoạch marketing toàn diện — B2B SME VN / Global SMB / agency ✅ Brief campaign — TVC, performance ads, content calendar 30 ngày ✅ Viết copy — Facebook/TikTok ads, script video, email marketing, landing page brief ✅ Personal brand strategy + AI avatar production — founder/coach/creator ✅ Phân tích đối thủ + insight khách hàng + audit ads — diagnostic + 48h action plan ✅ Design master — 8 loại thiết kế (logo, key visual, social post, infographic...) qua prompt-driven workflow ✅ Dropshipping mastery (Global) — niche → product → store → ads → fulfillment → scale ✅ Offer + SEO + B2B growth — offer design, AI SEO/GEO, prospecting, cold outreach, sales handoff ✅ AI Marketing OS — Brand Hub, role-based agents/projects, skill chains, second brain, data loops, SOPs
❌ Build product code — repo này tập trung vào marketing/business skills ❌ Write technical PRD/specs — dùng tool tài liệu kỹ thuật riêng nếu cần ❌ Deploy production infrastructure — dùng workflow DevOps riêng nếu cần
📦 144 Skills (bilingual VN + Global)
Mỗi skill = 1 file
SKILL.mdvới frontmatter triggers + workflow body. AI agent tự kích hoạt skill khi user nhắc trigger keyword.
Cluster 1: Marketing Core (22 numbered + foundation per cluster)
Foundation skill (product-marketing-context / product-marketing-context-global) đọc 1 lần mỗi project → tránh hỏi lại sản phẩm/audience suốt session. Saves ~70% time.
| # | Skill (VN) | Global mirror | Use case |
|---|---|---|---|
| ★ | product-marketing-context | product-marketing-context-global | Foundation — đọc trước mọi skill |
| 00 | 00-ke-hoach-mkt | 00-marketing-plan-global | Fullstack 7-section plan + SAVE framework |
| 01 | 01-lich-noi-dung | 01-content-calendar-global | Monthly calendar + 1:9 repurposing matrix |
| 02 | 02-brief-chien-dich | 02-campaign-brief-global | 9-section brief + RACI + risk mitigation |
| 03 | 03-danh-gia-hieu-suat | 03-performance-eval-global | Diagnostic tree + 5 Whys + 48h action |
| 04 | 04-script-video | 04-script-video-global | A/B scripts + 5 hooks + viral score |
| 05 | 05-copy-quang-cao | 05-ad-copy-global | 6 variations × 3 funnel tiers |
| 06 | 06-brief-ugc-egc | 06-ugc-egc-brief-global | Creator brief + legal + payment |
| 07 | 07-bao-cao-marketing | 07-marketing-report-global | 5-min readable monthly report |
| 08 | 08-nghien-cuu-doi-thu | 08-competitor-research-global | 3-tier competitor + SWOT + positioning map |
| 09 | 09-insight-khach-hang | 09-customer-insight-global | Persona + JTBD + customer journey |
| 10 | 10-tinh-kpi-nguoc | 10-reverse-kpi-global | Revenue → budget + 3 scenarios |
| 11 | 11-thiet-lap-kenh | 11-channel-setup-global | Setup 7 channels + 30-day plan |
| 12 | 12-brief-landing-page | 12-landing-page-brief-global | 7-section brief + A/B plan |
| 13 | 13-phan-tich-du-lieu | 13-data-analysis-global | Meta/TikTok/GA4 → insights + anomaly |
| 14 | 14-email-marketing | 14-email-marketing-global | Welcome/nurture/re-engage + automation |
| 15 | 15-social-listening | 15-social-listening-global | Brand monitoring + crisis protocol |
| 16 | 16-marketing-psychology | 16-marketing-psychology-global | 7 Cialdini principles + cultural adapt |
| 17 | 17-pricing-strategy | 17-pricing-strategy-global | Tiers + charm/anchor/bundle + break-even |
| 18 | 18-referral-program | 18-referral-program-global | 1-way/2-way/affiliate + anti-fraud |
| 19 | 19-ab-test-setup | 19-ab-test-setup-global | Sample size + 8 test types + significance |
| 20 | 20-brief-client-intake | 20-client-intake-brief-global | 20-industry intake (agency use) |
| 21 | 21-audit-ads-performance | 21-ads-audit-global | 84 checkpoints + Health Score 0-100 |
Cluster 2: Personal Branding (7 VN + 7 Global)
For founder / coach / creator building personal brand with AI avatar.
| # | Skill (VN) | Global mirror | Use case |
|---|---|---|---|
| 22 | 22-personal-brand-context ⭐ | 22-personal-brand-context-global | Foundation PB (3 variants: founder/coach/creator) |
| 23 | 23-personal-brand-strategy | 23-personal-brand-strategy-global | 12-month strategy + niche + authority ladder |
| 24 | 24-ai-avatar-production 🎬 | 24-ai-avatar-production-global | AI Avatar 3-tier tools + 4 workflows + QA Score |
| 25 | 25-voice-clone-podcast 🎙️ | 25-voice-clone-podcast-global | Voice clone, podcast, audiobook, 1:10 repurpose |
| 26 | 26-thought-leadership-content | 26-thought-leadership-content-global | Long-form: 3 structures, 6 hooks, 1:5 repurpose |
| 27 | 27-personal-brand-monetize | 27-personal-brand-monetize-global | 3 funnels + pricing psych + VN tax 2026 |
| 28 | 28-community-building | 28-community-building-global | Zalo/Telegram/Skool blueprint + 3-layer model |
Cluster 3: Regional flagship (skill 29 — diverges per region)
| # | VN | Global |
|---|---|---|
| 29 | 29-xuat-khau-b2b — Export B2B playbook cho SME Việt |
29-dropshipping-mastery-global 🚀 — Shopify + supplier + winning products + global ads + fulfillment SOP + scale to $10K/mo+ |
Cluster 4: Design Master (1 VN + 1 Global) ⭐ NEW v2.7.0
| # | Skill | Coverage |
|---|---|---|
| 30 | 30-thiet-ke-master (VN) / 30-design-master-global (EN) |
8 design types: personal-brand · business-logo · business-campaign · marketing-day-to-day · editorial · infographic · web-mockup (hybrid) · quote-graphic. Auto-reads brand identity → composes prompt → generates via gpt-image-2 API OR outputs paste-ready prompts cho 5 platforms (DALL-E 3, MidJourney, Leonardo, Imagen, Bing). |
Cluster 5: Growth + AI Marketing OS (4 VN + 4 Global) ⭐ NEW v3.4.0
| # | Skill | Coverage |
|---|---|---|
| 31 | 31-offer-design / 31-offer-design-global |
Package the thing being sold: value stack, guarantee, bonus, scarcity, upsell/downsell, and offer ladder. |
| 32 | 32-seo-growth / 32-seo-growth-global |
SEO audit, AI SEO/GEO, schema, programmatic SEO, directory submissions, and backlink plan. |
| 33 | 33-b2b-lead-gen / 33-b2b-lead-gen-global |
Prospecting, cold outreach, lead scoring, sales enablement, CRM handoff, and RevOps basics. |
| 34 | 34-ai-marketing-os / 34-ai-marketing-os-global |
Brand Hub/source of truth, role-based AI agents/projects, skill chains, second brain, data loops, SOPs, and governance. |
Cluster 6: Role SOP packs (33 VN skills) ⭐ NEW v3.5.0
Bốn bộ SOP theo vai trò — mỗi bộ là quy trình vận hành đầy đủ với decision rules, tiêu chuẩn chất lượng, và timeline, không chỉ là prompt đơn lẻ.
| Pack | Skills | Coverage |
|---|---|---|
| Content system (35-40) | 35-brand-voice · 36-content-brief · 37-caption-social · 38-seeding-plan · 39-content-audit · 40-next-content-plan |
Brand voice document (nền tảng cho mọi output content) → brief từng bài → caption organic → seeding cộng đồng → audit cuối tháng → plan kỳ sau từ data |
| Design production (41-50) | 41-campaign-asset-list · 42-brief-hinh-anh · 43-brief-carousel · 44-brief-video-editor · 45-brief-canva · 46-brand-guideline · 47-design-review · 48-quick-visual-brief · 49-html-email-template · 50-asset-resize |
Asset list theo campaign → brief từng loại visual → brand guideline → review chấm điểm → asset gấp khi đang chạy → HTML email → resize winner |
| Performance ops (51-57) | 51-audience-research · 52-account-structure · 53-tracking-setup · 54-media-plan · 55-scaling-ads · 56-retargeting-plan · 57-next-ads-plan |
Audience → media plan tính ngược từ doanh thu → tracking verify trước khi chạy → naming convention → scale winner → retarget theo tầng → plan kỳ sau |
| Leader ops (58-67) | 58-positioning · 59-go-to-market · 60-launch-playbook · 61-budget-planning · 62-marketing-review · 63-campaign-retrospective · 64-team-brief · 65-team-performance-review · 66-crisis-playbook · 67-agency-vendor-brief |
Positioning + GTM + launch → phân bổ ngân sách → gate duyệt output → retro → giao việc + đánh giá team → xử lý khủng hoảng → quản lý agency |
Creative copy (74) — additive lane, không thay 05 / 37: 74-copy-hai-lop viết slogan / headline poster hai lớp nghĩa; ads trả tiền vẫn là 05, caption organic vẫn là 37.
Bilingual: cả 4 pack đều có bản Global (skills/en/35-67 *-global) từ v3.6.0 — cùng framework và quy trình, nhưng USD benchmark, kênh toàn cầu (Klaviyo/Shopify/Meta US), và compliance FTC/GDPR/CCPA. Community seeding được viết lại theo chuẩn Reddit/Discord/Slack thay vì Facebook Group VN.
Kho kiến thức nền tảng: knowledge/ — 10 file tư duy (brandformance, blueprint 8 thành phần, phễu 6 bước, chiến lược kênh, Meta Ads framework, hệ thống KPI, customer insight, brand/offer architecture, AI Marketing OS, business model) + knowledge/trien-khai/. Dùng làm context upload cho AI project theo vai trò.
6 Marketing Agents (Universal mode — VN + Global auto-detect)
Agents auto-detect cluster (VN vs Global) via
.agents/context file. No manual config.
| Agent | Vai trò | Skills chính |
|---|---|---|
| mkt-strategist | Chiến lược tổng + Leader strategy | 00, 02, 08, 09, 16, 17, 31-34, 58-61 (+ -global mirrors) |
| content-producer | Sản xuất nội dung + content system | 01, 04, 05, 06, 35-40, 42-44, 74 (+ -global trừ 74) |
| performance-analyst | Phân tích hiệu suất + performance ops | 03, 07, 10, 13, 19, 21, 32, 34, 51-57 (+ -global) |
| channel-operator | Vận hành kênh + crisis | 11, 12, 14, 15, 18, 34, 49, 66 (+ -global) |
| design-producer ⭐ | Visual & production | 12, 30, 41-50 |
| personal-brand-builder | PB + AI Avatar | 22-28 (+ -global) |
19 Workflows (multi-skill chains — 11 VN + 8 Global)
VN workflows (11):
campaign-launch(14-21 ngày) — 08 → 09 → 00 → 02 → 01+04+05 → 06 → 11client-onboard(5-7 ngày, agency) — 20 → 09 → 08 → 10 → 00 → 02 → 01monthly-cycle(3-5 ngày) — 13 → 03 → 07 → 10 → 01content-production(weekly) — review calendar → 04 → film → 05 → schedulecontent-engine⭐ (vòng lặp tháng) — 35 → 09 → 01 → 36 → [37|04|05|74|38] → [42|43|44] → 39 → 07 → 40performance-loop⭐ (vòng lặp ads) — 51 → 10 → 54 → 53 → 52 → 19 → 21 → 55/56 → 07 → 57design-pipeline⭐ (T-14 → D+1) — 41 → [42|43|45] → 47 → 50leader-cadence⭐ (quý/campaign/tuần) — 00 → 61 → 02 → 64 → 62/47 → 07 → 63personal-brand-launch(30 ngày) — 22 → 23 → 24 → 26 → 27 → 28ai-avatar-batch(5 ngày × 5h) — 30 AI Avatar videos, 40K | 25-40K | 18-25K | 45K | 28-45K | 20-28K | 75% | | Booking→Customer | 55% | | ROAS | 7x | | Email Open Rate | 35% | | Zalo OA Read Rate | 80% |
Full benchmarks by industry: skills/vi/references/ · Global benchmarks: skills/en/references/
🤝 Contributing
See CONTRIBUTING.md.
git checkout -b feature/new-skill
./validate-skills.sh # validate frontmatter + structure
git commit -m "feat(skill): add new-skill"
Contributions welcome — bilingual VN/EN preferred, single language accepted. Add skill to .claude-plugin/marketplace.json plugins list.
💖 Support
Free + MIT-licensed. Saving you hours of marketing work? Support helps fund:
- New region variants (APAC v2.8.0, India, MENA roadmap)
- More industry-specific skills (SaaS, e-commerce verticals)
- Bilingual docs + video tutorials
Or: ⭐ star this repo · 🐛 Report bugs · 🤝 Submit PRs · 📣 Share with @OverPowersAgency
📜 License
MIT — free to use, modify, distribute. See LICENSE.
Framework: Over Powers Agency
Owner: opa.business
Compatible with: Claude Code · ChatGPT · Gemini · Copilot · Cursor · OpenCode · Cline · any AI reading Markdown
Built with AI, for marketers who use AI.