ai-business-skills is an MIT-licensed library of 138 bilingual AI marketing skills — 69 Vietnamese plus 69 Global — that installs into AI coding agents such as Claude Code, OpenCode, Codex and VS Code and turns a single marketing request into a routed workflow, written for B2B SMEs in Vietnam, global SMBs and agencies.

What it is

The repository packages marketing work as agent skills rather than prompts. Layered structure: foundation context in .agents/*.md files, individual skills under skills/vi/ and skills/en/, six universal agents in agents/ for strategy, content, design, performance, channels and personal brand, nineteen multi-skill workflows in workflows/, a knowledge library in knowledge/, and an operating layer, 34-ai-marketing-os, covering Brand Hub, second brain, data loop and governance. Version 3.6.0 completed a bilingual Role SOP pass — 33 Global mirror skills reaching parity across four roles — on top of v3.5.0, which added 33 Vietnamese skills, the knowledge/ library, the design-producer agent and four recurring loop workflows. Both releases are zero breaking changes. Coverage spans four regions (US/EU/SEA/LATAM) with Vietnam 2025-2026 benchmarks.

The concrete problem it solves is the one-off marketing prompt. Instead of asking a general-purpose assistant for a plan and getting an unstructured answer, ai-business-skills routes the request: context first from product-marketing-context (product, audience, positioning, proof, objections), then the matching skill cluster, then an agent or workflow when the job spans multiple steps. It replaces hand-maintained plan templates and campaign briefs with an installable skill set that runs inside the agent the team already uses. The ecosystem is the AI agent skill format — claude-plugin among its topics alongside cursor, copilot, anthropic, chatgpt and gemini. A companion repository, opa-kit, ships with it, and the project homepage is opa.business.

Key capabilities

• Bilingual mode routing: VN and Global clusters selected per request, with skills under skills/vi/ and skills/en/.
• Foundation context layer in .agents/*.md, entered through the product-marketing-context skill.
• Six universal agents covering strategy, content, design, performance, channels and personal brand, plus the design-producer agent.
• Nineteen multi-skill workflows, including four recurring operating loops and the 34-ai-marketing-os system for Brand Hub, second brain, data loop and governance.
• Numbered entry-point skills such as 00-ke-hoach-mkt for planning, 10 reverse KPI, 31 offer design, 04 video script, 05 ad copy, 21 ads audit, 32 SEO growth, 14 email and 33 B2B lead gen.
• Design master producing eight design types — logo, key visual, social post, infographic among them — from prompts.
• Regional benchmark sets for US/EU/SEA/LATAM and Vietnam 2025-2026.

Who uses it and how

• B2B SMEs in Vietnam, global SMBs and agencies building full marketing plans and offer design.
• Campaign teams briefing TVC, performance ads and a 30-day content calendar.
• Copywriters producing Facebook and TikTok ad copy, video scripts, email marketing and landing page briefs.
• Founders, coaches and creators running personal brand strategy and AI avatar production through skills 22, 23, 24 and 27.
• Analysts running competitor analysis, customer insight and ads audits to get a diagnostic with a 48-hour action plan.

Getting started

Clone the repository and run bash install.sh --global, which installs the skills into ~/.claude/skills/marketing/; on Windows the PowerShell equivalent is .\install.ps1 -Global. From there, prompt inside Claude Code — for example, a request to plan marketing for an AI course targeting 100 students in 30 days triggers 00-ke-hoach-mkt and produces a detailed .md file with benchmarks, three KPI scenarios, budget allocation, a weekly timeline and a risk matrix.

How it compares

No paid products are listed in the facts for this project to replace, and the facts name no directly similar tool. It stands alone in this registry on that basis: an MIT-licensed skill pack cloned from its own repository, with no per-seat fee model described.

When to use it — and when not to

A self-hoster needs only a local clone and the install script to place skills in the agent directory; the facts mention no database, storage or SMTP component to operate. Expect the skill count to need reconciling, however — the tagline and description say 138, while the README and install output say 144 and the system map shows a 74-skill VN cluster, with three open issues and documentation mixing Vietnamese and English. Teams wanting a hosted product, a support contract or an English-only codebase should look elsewhere; this suits teams already running an agent locally and willing to read bilingual docs.

flowchart LR
    UserRequest["User asks a marketing task"] --> Context["Foundation context<br/>.agents/*.md"]
    Context --> ModeRouter{"VN or Global?"}
    ModeRouter --> VN["VN cluster<br/>74 skills"]
    ModeRouter --> Global["Global cluster<br/>69 skills"]
    VN --> Agents["6 universal agents"]
    Global --> Agents
    Agents --> Workflows["19 multi-skill workflows"]
    Workflows --> Output["Plan, copy, brief,<br/>report, SOP, dashboard"]

    classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
    classDef system fill:#64748b,stroke:#334155,color:#fff
    classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
    classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
    classDef db fill:#10b981,stroke:#047857,color:#fff

    class UserRequest user
    class Context,ModeRouter system
    class VN,Global db
    class Agents cmsdev
    class Workflows,Output admin

flowchart TD
    Start["What do you need?"] --> Strategy{"Strategy or offer?"}
    Start --> Content{"Content or creative?"}
    Start --> Data{"Audit or data?"}
    Start --> Ops{"Channel or ops?"}
    Start --> Brand{"Personal brand?"}
    Start --> OS{"AI marketing system?"}

    Strategy --> S00["00 plan<br/>10 reverse KPI<br/>31 offer design"]
    Content --> S01["01 calendar<br/>04 video script<br/>05 ad copy<br/>30 design master"]
    Data --> S03["03 performance eval<br/>13 data analysis<br/>21 ads audit<br/>32 SEO growth"]
    Ops --> S11["11 channel setup<br/>12 landing brief<br/>14 email<br/>33 B2B lead gen"]
    Brand --> S22["22 context<br/>23 strategy<br/>24 AI avatar<br/>27 monetize"]
    OS --> S34["34 AI Marketing OS<br/>Brand Hub + agents + SOPs"]

    classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
    classDef system fill:#64748b,stroke:#334155,color:#fff
    classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
    classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
    classDef db fill:#10b981,stroke:#047857,color:#fff

    class Start user
    class Strategy,Content,Data,Ops,Brand,OS system
    class S00,S01,S03,S11,S22,S34 cmsdev

git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global   # 144 skills -> ~/.claude/skills/marketing/

.\install.ps1 -Global