ai-business-skills is a free, open source marketing & customer engagement project written in JavaScript and released under MIT. It has 642 GitHub stars, 233 forks and 3 open issues, and was last pushed 35 hours ago. On this registry it ranks #72 of 76 tracked projects in Marketing & Customer Engagement, with 5 head-to-head comparisons available. It gained 46 stars over the last 30 tracked days.

What is ai-business-skills?

ai-business-skills is an MIT-licensed library of 138 bilingual AI marketing skills — 69 Vietnamese plus 69 Global — that installs into AI coding agents such as Claude Code, OpenCode, Codex and VS Code and turns a single marketing request into a routed workflow, written for B2B SMEs in Vietnam, global SMBs and agencies.

What it is

The repository packages marketing work as agent skills rather than prompts. Layered structure: foundation context in .agents/*.md files, individual skills under skills/vi/ and skills/en/, six universal agents in agents/ for strategy, content, design, performance, channels and personal brand, nineteen multi-skill workflows in workflows/, a knowledge library in knowledge/, and an operating layer, 34-ai-marketing-os, covering Brand Hub, second brain, data loop and governance. Version 3.6.0 completed a bilingual Role SOP pass — 33 Global mirror skills reaching parity across four roles — on top of v3.5.0, which added 33 Vietnamese skills, the knowledge/ library, the design-producer agent and four recurring loop workflows. Both releases are zero breaking changes. Coverage spans four regions (US/EU/SEA/LATAM) with Vietnam 2025-2026 benchmarks.

The concrete problem it solves is the one-off marketing prompt. Instead of asking a general-purpose assistant for a plan and getting an unstructured answer, ai-business-skills routes the request: context first from product-marketing-context (product, audience, positioning, proof, objections), then the matching skill cluster, then an agent or workflow when the job spans multiple steps. It replaces hand-maintained plan templates and campaign briefs with an installable skill set that runs inside the agent the team already uses. The ecosystem is the AI agent skill format — claude-plugin among its topics alongside cursor, copilot, anthropic, chatgpt and gemini. A companion repository, opa-kit, ships with it, and the project homepage is opa.business.

Key capabilities

  • Bilingual mode routing: VN and Global clusters selected per request, with skills under skills/vi/ and skills/en/.
  • Foundation context layer in .agents/*.md, entered through the product-marketing-context skill.
  • Six universal agents covering strategy, content, design, performance, channels and personal brand, plus the design-producer agent.
  • Nineteen multi-skill workflows, including four recurring operating loops and the 34-ai-marketing-os system for Brand Hub, second brain, data loop and governance.
  • Numbered entry-point skills such as 00-ke-hoach-mkt for planning, 10 reverse KPI, 31 offer design, 04 video script, 05 ad copy, 21 ads audit, 32 SEO growth, 14 email and 33 B2B lead gen.
  • Design master producing eight design types — logo, key visual, social post, infographic among them — from prompts.
  • Regional benchmark sets for US/EU/SEA/LATAM and Vietnam 2025-2026.

Who uses it and how

  • B2B SMEs in Vietnam, global SMBs and agencies building full marketing plans and offer design.
  • Campaign teams briefing TVC, performance ads and a 30-day content calendar.
  • Copywriters producing Facebook and TikTok ad copy, video scripts, email marketing and landing page briefs.
  • Founders, coaches and creators running personal brand strategy and AI avatar production through skills 22, 23, 24 and 27.
  • Analysts running competitor analysis, customer insight and ads audits to get a diagnostic with a 48-hour action plan.

Getting started

Clone the repository and run bash install.sh --global, which installs the skills into ~/.claude/skills/marketing/; on Windows the PowerShell equivalent is .\install.ps1 -Global. From there, prompt inside Claude Code — for example, a request to plan marketing for an AI course targeting 100 students in 30 days triggers 00-ke-hoach-mkt and produces a detailed .md file with benchmarks, three KPI scenarios, budget allocation, a weekly timeline and a risk matrix.

How it compares

No paid products are listed in the facts for this project to replace, and the facts name no directly similar tool. It stands alone in this registry on that basis: an MIT-licensed skill pack cloned from its own repository, with no per-seat fee model described.

When to use it — and when not to

A self-hoster needs only a local clone and the install script to place skills in the agent directory; the facts mention no database, storage or SMTP component to operate. Expect the skill count to need reconciling, however — the tagline and description say 138, while the README and install output say 144 and the system map shows a 74-skill VN cluster, with three open issues and documentation mixing Vietnamese and English. Teams wanting a hosted product, a support contract or an English-only codebase should look elsewhere; this suits teams already running an agent locally and willing to read bilingual docs.

project readme (upstream, from github) — read inline

English Tieng Viet

v3.6.0 144 Skills 6 Agents 19 Workflows VN + Global MIT License Donate

ai-business-skills

Fullstack marketing skills cho AI agent — 144 skills bilingual (VN + Global).
Vietnamese-first + Global (US/EU/SEA/LATAM) | Over Powers Agency

Stars Forks Issues PRs Last commit

v3.6.0 — Bilingual Role SOP: 33 skill Global mirror hoàn tất parity cho 4 vai trò. Cộng v3.5.0 (33 skill VN + kho knowledge/ + agent design-producer + 4 workflow vòng lặp). Zero breaking changes. Changelog


🧭 System map — read this first

ai-business-skills turns one marketing request into a routed workflow: context first, then the right skill cluster, then an agent/workflow when the job spans multiple steps.

flowchart LR
    UserRequest["User asks a marketing task"] --> Context["Foundation context<br/>.agents/*.md"]
    Context --> ModeRouter{"VN or Global?"}
    ModeRouter --> VN["VN cluster<br/>74 skills"]
    ModeRouter --> Global["Global cluster<br/>69 skills"]
    VN --> Agents["6 universal agents"]
    Global --> Agents
    Agents --> Workflows["19 multi-skill workflows"]
    Workflows --> Output["Plan, copy, brief,<br/>report, SOP, dashboard"]

    classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
    classDef system fill:#64748b,stroke:#334155,color:#fff
    classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
    classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
    classDef db fill:#10b981,stroke:#047857,color:#fff

    class UserRequest user
    class Context,ModeRouter system
    class VN,Global db
    class Agents cmsdev
    class Workflows,Output admin
Layer What it gives you Start here
Context Product, audience, positioning, proof, objections product-marketing-context
Skills Single jobs like plan, copy, SEO, report, offer, SOP skills/vi/ or skills/en/
Agents Role-based routing for strategy, content, design, performance, channels, personal brand agents/
Workflows Multi-step campaigns and recurring operating loops workflows/
Knowledge Foundation thinking to upload into role-based AI projects knowledge/
OS Brand Hub, second brain, data loop, governance 34-ai-marketing-os

Pick the right entry point

flowchart TD
    Start["What do you need?"] --> Strategy{"Strategy or offer?"}
    Start --> Content{"Content or creative?"}
    Start --> Data{"Audit or data?"}
    Start --> Ops{"Channel or ops?"}
    Start --> Brand{"Personal brand?"}
    Start --> OS{"AI marketing system?"}

    Strategy --> S00["00 plan<br/>10 reverse KPI<br/>31 offer design"]
    Content --> S01["01 calendar<br/>04 video script<br/>05 ad copy<br/>30 design master"]
    Data --> S03["03 performance eval<br/>13 data analysis<br/>21 ads audit<br/>32 SEO growth"]
    Ops --> S11["11 channel setup<br/>12 landing brief<br/>14 email<br/>33 B2B lead gen"]
    Brand --> S22["22 context<br/>23 strategy<br/>24 AI avatar<br/>27 monetize"]
    OS --> S34["34 AI Marketing OS<br/>Brand Hub + agents + SOPs"]

    classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
    classDef system fill:#64748b,stroke:#334155,color:#fff
    classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
    classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
    classDef db fill:#10b981,stroke:#047857,color:#fff

    class Start user
    class Strategy,Content,Data,Ops,Brand,OS system
    class S00,S01,S03,S11,S22,S34 cmsdev

⚡ Quick start (30 giây)

git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global   # 144 skills -> ~/.claude/skills/marketing/

Windows:

.\install.ps1 -Global

Test ngay trong Claude Code:

"Lập kế hoạch marketing cho khóa AI Kiếm Tiền — target 100 học viên đầu tiên trong 30 ngày"

→ Skill 00-ke-hoach-mkt tự kích hoạt, output file .md chi tiết với benchmark VN 2025-2026, KPI 3 kịch bản, budget allocation, weekly timeline, risk matrix.


🎯 Khi nào dùng ai-business-skills?

✅ Lập kế hoạch marketing toàn diện — B2B SME VN / Global SMB / agency ✅ Brief campaign — TVC, performance ads, content calendar 30 ngày ✅ Viết copy — Facebook/TikTok ads, script video, email marketing, landing page brief ✅ Personal brand strategy + AI avatar production — founder/coach/creator ✅ Phân tích đối thủ + insight khách hàng + audit ads — diagnostic + 48h action plan ✅ Design master — 8 loại thiết kế (logo, key visual, social post, infographic...) qua prompt-driven workflow ✅ Dropshipping mastery (Global) — niche → product → store → ads → fulfillment → scale ✅ Offer + SEO + B2B growth — offer design, AI SEO/GEO, prospecting, cold outreach, sales handoff ✅ AI Marketing OS — Brand Hub, role-based agents/projects, skill chains, second brain, data loops, SOPs

❌ Build product code — repo này tập trung vào marketing/business skills ❌ Write technical PRD/specs — dùng tool tài liệu kỹ thuật riêng nếu cần ❌ Deploy production infrastructure — dùng workflow DevOps riêng nếu cần


📦 144 Skills (bilingual VN + Global)

Mỗi skill = 1 file SKILL.md với frontmatter triggers + workflow body. AI agent tự kích hoạt skill khi user nhắc trigger keyword.

Cluster 1: Marketing Core (22 numbered + foundation per cluster)

Foundation skill (product-marketing-context / product-marketing-context-global) đọc 1 lần mỗi project → tránh hỏi lại sản phẩm/audience suốt session. Saves ~70% time.

# Skill (VN) Global mirror Use case
★ product-marketing-context product-marketing-context-global Foundation — đọc trước mọi skill
00 00-ke-hoach-mkt 00-marketing-plan-global Fullstack 7-section plan + SAVE framework
01 01-lich-noi-dung 01-content-calendar-global Monthly calendar + 1:9 repurposing matrix
02 02-brief-chien-dich 02-campaign-brief-global 9-section brief + RACI + risk mitigation
03 03-danh-gia-hieu-suat 03-performance-eval-global Diagnostic tree + 5 Whys + 48h action
04 04-script-video 04-script-video-global A/B scripts + 5 hooks + viral score
05 05-copy-quang-cao 05-ad-copy-global 6 variations × 3 funnel tiers
06 06-brief-ugc-egc 06-ugc-egc-brief-global Creator brief + legal + payment
07 07-bao-cao-marketing 07-marketing-report-global 5-min readable monthly report
08 08-nghien-cuu-doi-thu 08-competitor-research-global 3-tier competitor + SWOT + positioning map
09 09-insight-khach-hang 09-customer-insight-global Persona + JTBD + customer journey
10 10-tinh-kpi-nguoc 10-reverse-kpi-global Revenue → budget + 3 scenarios
11 11-thiet-lap-kenh 11-channel-setup-global Setup 7 channels + 30-day plan
12 12-brief-landing-page 12-landing-page-brief-global 7-section brief + A/B plan
13 13-phan-tich-du-lieu 13-data-analysis-global Meta/TikTok/GA4 → insights + anomaly
14 14-email-marketing 14-email-marketing-global Welcome/nurture/re-engage + automation
15 15-social-listening 15-social-listening-global Brand monitoring + crisis protocol
16 16-marketing-psychology 16-marketing-psychology-global 7 Cialdini principles + cultural adapt
17 17-pricing-strategy 17-pricing-strategy-global Tiers + charm/anchor/bundle + break-even
18 18-referral-program 18-referral-program-global 1-way/2-way/affiliate + anti-fraud
19 19-ab-test-setup 19-ab-test-setup-global Sample size + 8 test types + significance
20 20-brief-client-intake 20-client-intake-brief-global 20-industry intake (agency use)
21 21-audit-ads-performance 21-ads-audit-global 84 checkpoints + Health Score 0-100

Cluster 2: Personal Branding (7 VN + 7 Global)

For founder / coach / creator building personal brand with AI avatar.

# Skill (VN) Global mirror Use case
22 22-personal-brand-context ⭐ 22-personal-brand-context-global Foundation PB (3 variants: founder/coach/creator)
23 23-personal-brand-strategy 23-personal-brand-strategy-global 12-month strategy + niche + authority ladder
24 24-ai-avatar-production 🎬 24-ai-avatar-production-global AI Avatar 3-tier tools + 4 workflows + QA Score
25 25-voice-clone-podcast 🎙️ 25-voice-clone-podcast-global Voice clone, podcast, audiobook, 1:10 repurpose
26 26-thought-leadership-content 26-thought-leadership-content-global Long-form: 3 structures, 6 hooks, 1:5 repurpose
27 27-personal-brand-monetize 27-personal-brand-monetize-global 3 funnels + pricing psych + VN tax 2026
28 28-community-building 28-community-building-global Zalo/Telegram/Skool blueprint + 3-layer model

Cluster 3: Regional flagship (skill 29 — diverges per region)

# VN Global
29 29-xuat-khau-b2b — Export B2B playbook cho SME Việt 29-dropshipping-mastery-global 🚀 — Shopify + supplier + winning products + global ads + fulfillment SOP + scale to $10K/mo+

Cluster 4: Design Master (1 VN + 1 Global) ⭐ NEW v2.7.0

# Skill Coverage
30 30-thiet-ke-master (VN) / 30-design-master-global (EN) 8 design types: personal-brand · business-logo · business-campaign · marketing-day-to-day · editorial · infographic · web-mockup (hybrid) · quote-graphic. Auto-reads brand identity → composes prompt → generates via gpt-image-2 API OR outputs paste-ready prompts cho 5 platforms (DALL-E 3, MidJourney, Leonardo, Imagen, Bing).

Cluster 5: Growth + AI Marketing OS (4 VN + 4 Global) ⭐ NEW v3.4.0

# Skill Coverage
31 31-offer-design / 31-offer-design-global Package the thing being sold: value stack, guarantee, bonus, scarcity, upsell/downsell, and offer ladder.
32 32-seo-growth / 32-seo-growth-global SEO audit, AI SEO/GEO, schema, programmatic SEO, directory submissions, and backlink plan.
33 33-b2b-lead-gen / 33-b2b-lead-gen-global Prospecting, cold outreach, lead scoring, sales enablement, CRM handoff, and RevOps basics.
34 34-ai-marketing-os / 34-ai-marketing-os-global Brand Hub/source of truth, role-based AI agents/projects, skill chains, second brain, data loops, SOPs, and governance.

Cluster 6: Role SOP packs (33 VN skills) ⭐ NEW v3.5.0

Bốn bộ SOP theo vai trò — mỗi bộ là quy trình vận hành đầy đủ với decision rules, tiêu chuẩn chất lượng, và timeline, không chỉ là prompt đơn lẻ.

Pack Skills Coverage
Content system (35-40) 35-brand-voice · 36-content-brief · 37-caption-social · 38-seeding-plan · 39-content-audit · 40-next-content-plan Brand voice document (nền tảng cho mọi output content) → brief từng bài → caption organic → seeding cộng đồng → audit cuối tháng → plan kỳ sau từ data
Design production (41-50) 41-campaign-asset-list · 42-brief-hinh-anh · 43-brief-carousel · 44-brief-video-editor · 45-brief-canva · 46-brand-guideline · 47-design-review · 48-quick-visual-brief · 49-html-email-template · 50-asset-resize Asset list theo campaign → brief từng loại visual → brand guideline → review chấm điểm → asset gấp khi đang chạy → HTML email → resize winner
Performance ops (51-57) 51-audience-research · 52-account-structure · 53-tracking-setup · 54-media-plan · 55-scaling-ads · 56-retargeting-plan · 57-next-ads-plan Audience → media plan tính ngược từ doanh thu → tracking verify trước khi chạy → naming convention → scale winner → retarget theo tầng → plan kỳ sau
Leader ops (58-67) 58-positioning · 59-go-to-market · 60-launch-playbook · 61-budget-planning · 62-marketing-review · 63-campaign-retrospective · 64-team-brief · 65-team-performance-review · 66-crisis-playbook · 67-agency-vendor-brief Positioning + GTM + launch → phân bổ ngân sách → gate duyệt output → retro → giao việc + đánh giá team → xử lý khủng hoảng → quản lý agency

Creative copy (74) — additive lane, không thay 05 / 37: 74-copy-hai-lop viết slogan / headline poster hai lớp nghĩa; ads trả tiền vẫn là 05, caption organic vẫn là 37.

Bilingual: cả 4 pack đều có bản Global (skills/en/35-67 *-global) từ v3.6.0 — cùng framework và quy trình, nhưng USD benchmark, kênh toàn cầu (Klaviyo/Shopify/Meta US), và compliance FTC/GDPR/CCPA. Community seeding được viết lại theo chuẩn Reddit/Discord/Slack thay vì Facebook Group VN.

Kho kiến thức nền tảng: knowledge/ — 10 file tư duy (brandformance, blueprint 8 thành phần, phễu 6 bước, chiến lược kênh, Meta Ads framework, hệ thống KPI, customer insight, brand/offer architecture, AI Marketing OS, business model) + knowledge/trien-khai/. Dùng làm context upload cho AI project theo vai trò.

6 Marketing Agents (Universal mode — VN + Global auto-detect)

Agents auto-detect cluster (VN vs Global) via .agents/ context file. No manual config.

Agent Vai trò Skills chính
mkt-strategist Chiến lược tổng + Leader strategy 00, 02, 08, 09, 16, 17, 31-34, 58-61 (+ -global mirrors)
content-producer Sản xuất nội dung + content system 01, 04, 05, 06, 35-40, 42-44, 74 (+ -global trừ 74)
performance-analyst Phân tích hiệu suất + performance ops 03, 07, 10, 13, 19, 21, 32, 34, 51-57 (+ -global)
channel-operator Vận hành kênh + crisis 11, 12, 14, 15, 18, 34, 49, 66 (+ -global)
design-producer ⭐ Visual & production 12, 30, 41-50
personal-brand-builder PB + AI Avatar 22-28 (+ -global)

19 Workflows (multi-skill chains — 11 VN + 8 Global)

VN workflows (11):

  • campaign-launch (14-21 ngày) — 08 → 09 → 00 → 02 → 01+04+05 → 06 → 11
  • client-onboard (5-7 ngày, agency) — 20 → 09 → 08 → 10 → 00 → 02 → 01
  • monthly-cycle (3-5 ngày) — 13 → 03 → 07 → 10 → 01
  • content-production (weekly) — review calendar → 04 → film → 05 → schedule
  • content-engine ⭐ (vòng lặp tháng) — 35 → 09 → 01 → 36 → [37|04|05|74|38] → [42|43|44] → 39 → 07 → 40
  • performance-loop ⭐ (vòng lặp ads) — 51 → 10 → 54 → 53 → 52 → 19 → 21 → 55/56 → 07 → 57
  • design-pipeline ⭐ (T-14 → D+1) — 41 → [42|43|45] → 47 → 50
  • leader-cadence ⭐ (quý/campaign/tuần) — 00 → 61 → 02 → 64 → 62/47 → 07 → 63
  • personal-brand-launch (30 ngày) — 22 → 23 → 24 → 26 → 27 → 28
  • ai-avatar-batch (5 ngày × 5h) — 30 AI Avatar videos, 40K | 25-40K | 18-25K | 45K | 28-45K | 20-28K | 75% | | Booking→Customer | 55% | | ROAS | 7x | | Email Open Rate | 35% | | Zalo OA Read Rate | 80% |

Full benchmarks by industry: skills/vi/references/ · Global benchmarks: skills/en/references/


🤝 Contributing

See CONTRIBUTING.md.

git checkout -b feature/new-skill
./validate-skills.sh             # validate frontmatter + structure
git commit -m "feat(skill): add new-skill"

Contributions welcome — bilingual VN/EN preferred, single language accepted. Add skill to .claude-plugin/marketplace.json plugins list.


💖 Support

Free + MIT-licensed. Saving you hours of marketing work? Support helps fund:

  • New region variants (APAC v2.8.0, India, MENA roadmap)
  • More industry-specific skills (SaaS, e-commerce verticals)
  • Bilingual docs + video tutorials

Donate

Or: ⭐ star this repo · 🐛 Report bugs · 🤝 Submit PRs · 📣 Share with @OverPowersAgency


📜 License

MIT — free to use, modify, distribute. See LICENSE.


Framework: Over Powers Agency
Owner: opa.business
Compatible with: Claude Code · ChatGPT · Gemini · Copilot · Cursor · OpenCode · Cline · any AI reading Markdown

Built with AI, for marketers who use AI.

Frequently asked questions

Is ai-business-skills free to use?

ai-business-skills is open source under the MIT licence. There is no licence fee and no seat count — you can self-host it or, where the project offers one, pay a vendor for a managed version instead.

What does ai-business-skills do?

138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops

What is ai-business-skills written in?

ai-business-skills is primarily written in JavaScript. Its source is publicly available at https://github.com/minhnv0807/ai-business-skills, and it has 642 GitHub stars.